WhatsApp–Meta Data-Sharing Curbs and Targeted Ads in India: The CCI Order, the NCLAT Twist, and What Advertisers Must Do Next
WhatsApp-Meta Data-Sharing: India’s biggest privacy-competition fight just reshaped how advertisers think about WhatsApp, Facebook and Instagram in the country. In November 2024, the Competition Commission of India (CCI) found that WhatsApp’s 2021 privacy policy imposed unfair terms on users and abused dominance, fining Meta ₹213.14 crore and barring WhatsApp-to-Meta data sharing for advertising for five…