The Gautam Adani Airport Film marks a new chapter in Adani Group’s airport branding, as Chairman Gautam Adani shared a poetic message on X: “In our actions sit the promises we make… Aapke safar mein humsafar ban jaate hain. New skies are here! Hum Karke Dikhate Hain.” The post aligns with the launch of the new airport film titled “Aapke Safar Ke Humsafar” under the #HumKarkeDikhateHain platform, positioning Adani Airports as emotional companions in every traveller’s journey.
What Gautam Adani Posted
In his latest post, Gautam Adani wrote:
“In our actions sit the promises we make. Promises to open new skies, promises to carry your dreams across horizons, and promises to hold your hand while you soar. Aapke safar mein humsafar ban jaate hain. New skies are here! Hum Karke Dikhate Hain.”
The language mirrors the core line of the new campaign—“Aapke safar mein humsafar ban jaate hain”—with the hashtag #AdaniHKKDH and #SafarKeHumsafarAdani being amplified across Adani airport handles including Mumbai, Lucknow, Guwahati and Mangaluru.
About the ‘Aapke Safar Ke Humsafar’ Film
The new film, released under the #HumKarkeDikhateHain brand platform, is a narrative-driven story set inside an Adani Airport. It follows an elderly couple embarking on their first international trip, relying on a handwritten “parchi” of instructions from their son. When the note is lost, the couple panics—until an airport associate steps in to guide them.
Over the next few minutes, the film shows the staff member:
- Arranging a wheelchair and assisting with check-in and security,
- Helping them navigate duty-free and find comfortable seating in the lounge,
- Escorting them all the way to the boarding gate and ensuring they board safely.
The narrative closes on the message that Adani doesn’t merely run world-class airports, but “becomes a humsafar in your journey”—reflecting a shift from hard infrastructure to human connection as the core brand promise.
A Key Moment in the Hum Karke Dikhate Hain Journey
The film forms part of the larger Hum Karke Dikhate Hain (HKKDH) communication series, which Adani Group uses to tell people-centric stories across its infrastructure businesses. Branding leaders at the group say the aim is to show how ports, airports, roads, power and data centres ultimately touch everyday lives rather than just showcasing scale or capacity.
The airport film also carries special emotional weight for the group. It is among the last creative projects personally supervised by legendary adman Piyush Pandey before his passing in October 2025, with concept and execution led by Ogilvy India and direction by filmmaker Shoojit Sircar.
Positioning Adani Airports as Travel Companions
Adani Group currently operates a network of major airports including Mumbai, Ahmedabad, Lucknow, Mangaluru, Jaipur, Guwahati and Thiruvananthapuram, and is also developing Navi Mumbai International Airport as a key greenfield hub.
Through this campaign, the group is:
- Re-emphasising its ambition to create “world-class but warm” airport experiences,
- Highlighting staff as the real face of the brand, especially for first-time and vulnerable travellers,
- Using storytelling to integrate multiple Adani Airports under a unified emotional narrative of being “safar ke humsafar” (companions in your journey).
The “New skies are here” line in Gautam Adani’s post serves as a broader metaphor for this next phase—where airports are presented not just as gateways for commerce and connectivity, but as human-centred spaces meant to make flying less intimidating and more inclusive.
Why This Matters
- Branding shift in Indian aviation: As airports compete on experience, Adani’s campaign underlines a pivot from pure infrastructure metrics (capacity, runways, terminals) to softer dimensions like care, empathy and service.
- Unified story across multiple airports: With several airports and new projects like Navi Mumbai coming online, a single emotional promise—“hum safar ke humsafar”—helps build a consistent consumer brand across geographies.
- Legacy of Piyush Pandey: The film doubles as a tribute to one of Indian advertising’s most influential creative leaders, adding nostalgia and emotional depth to the campaign.
Read Also: Adani Health City, Ahmedabad: A New Integrated Medical Ecosystem Takes Shape
FAQs: Gautam Adani Airport Film Announce
1. What did Gautam Adani announce?
He shared a poetic post on X—“New skies are here! Hum Karke Dikhate Hain”—aligned with the launch of Adani Airports’ new film “Aapke Safar Ke Humsafar” under the #HKKDH platform.
2. What is the ‘Aapke Safar Ke Humsafar’ film about?
It tells the story of an elderly couple on their first international journey, whose anxiety is eased by an Adani Airport staff member who escorts them end-to-end, showing airports as caring companions.
3. Who created the campaign?
The film was conceptualised by Ogilvy India, directed by Shoojit Sircar, and was among the last projects personally guided by the late Piyush Pandey.
4. How does this fit into Adani’s broader branding?
It is part of the Hum Karke Dikhate Hain series, which uses emotional storytelling to show how Adani’s infrastructure businesses impact people and communities, beyond pure numbers.
5. Which airports are covered by this narrative?
The campaign represents the experience across Adani’s airport network—including Mumbai, Ahmedabad, Lucknow, Guwahati, Mangaluru and others—with social posts suggesting coordinated amplification by these airports’ official handles.
