
IPL: 12 Billion-Dollar Brand or Gambling Haven? | Deep Dive 2025
I think we all are familiar with the IPL(Indian Premier League), the biggest franchise cricket league in the world. Nobody has thought that it will achieve such gigantic heights even Lalit Modi, founder, first chairman and league commissioner of the Indian Premier League (IPL). The brand value of IPL 2025 reached $12 billion from a…