ONDC at Scale: Returns, Reliability and the Seller-Acquisition Bottleneck
ONDC at Scale: India’s Open Network for Digital Commerce (ONDC) was launched to do for e-commerce what UPI did for payments—break platform monopolies and let any buyer connect to any seller via any app. Today the network spans 600+ cities, 7.6+ lakh sellers and over 16 million monthly orders across 26 domains, from mobility and…